The leading superapp officially launches its flagship mobility service in Cagayan De Oro, expanding its
portfolio of services in the city which is currently composed of GrabFood and GrabTaxi
CAGAYAN DE ORO, 10 January 2024 – Grab Philippines, a dedicated partner in the nation-building efforts of the government, is strengthening its commitment to economic empowerment in Cagayan De Oro. With the official launch of its flagship mobility service GrabCar, Grab is not only providing Kagay-anons with a viable transportation option but is also creating a new avenue for generating livelihoods and stimulating economic activity in the City of Golden Friendship.
GrabCar is a beloved and trusted mobility service for Filipino commuters. Built on a foundation of safety,
reliability, and cost-effectiveness, GrabCar stands as an effective mobility alternative for the Filipino
commuting public. GrabCar currently services the area from Laguindingan Airport up to the end of Lapasan and Upper Balulang.
Cagayan De Oro is the second city in Mindanao to welcome the GrabCar service, furthering the leading
superapp’s mission to create sustainable opportunities and foster economic growth across the region.
Grab Philippines Head of Mobility Marketplace EJ Dela Vega shares, “Our superapp model allows us to
know and deeply understand Kagay-anons best – from the way they commute through GrabTaxi, to the way they enjoy their everyday meals through GrabFood. Grab continues to be attentive to the needs of the market and we believe that now is the right time to offer Kagay-anons a mobility solution that not only meets their everyday needs but also positively contributes to the long-term success of CDO.”
The Grab Superapp Journey in CDO: A Long-Standing Commitment to Economic Empowerment
In an effort to digitalize the taxi ecosystem in Cagayan De Oro, Grab launched GrabTaxi in 2015. Since
then, Grab has been forging close partnerships with key taxi operators in the city. This collaboration has
resulted in the onboarding of hundreds of GrabTaxi driver-partners, enabling them to substantially boost
their earnings potential through increased bookings facilitated on the platform.
As Southeast Asia’s leading superapp, Grab has also expanded its presence in CDO outside of mobility
with the launch of GrabFood in May 2020. This addition has proven to be instrumental in fostering a thriving ecosystem for local entrepreneurial ventures, regardless of their size. By democratizing access to user-friendly growth tools, cutting-edge technology, and capacity-building programs, Grab has empowered MSMEs to achieve sustainable growth on the platform. One outstanding example of a homegrown CDO merchant-partner that has experienced equitable success on Grab is Frkn Burger. Since its launch on Grab, Frkn Burger has achieved a remarkable ten-fold increase in its average weekly delivery orders and has also opened its second branch. This earned them a well-deserved spot among the prestigious Golden Grab Awardees for 2023.
An Expansive Horizon of Partnership
As a devoted partner for economic empowerment of the Cagayan De Oro local government, Grab
Philippines will continue to leverage its technology, extensive network of highly engaged users, and
community-focused approach to unlock new possibilities for growth and prosperity. Dela Vega notes, “The horizon of collaboration between Grab and the local government of Cagayan De Oro continues to be expansive. Together, we’re orchestrating a future of sustainable opportunities that create pathways for local everyday entrepreneurs to realize their aspirations. This is a testament to the transformative power of partnership, innovative technology, and the boundless potential of the Filipino spirit.”